Article marketing is a marketing technique that’s catching on; it involves using articles with plenty of keywords to promote your website on other sites. This can be a great way to get the word out about your website. The information provided in this article will help you comprehend the basic concepts involved in article advertising and syndication.
Include a “no follow” attribute if your website lets readers post comments. When users leave spam in comments (links to unrelated sites),the attribute for “no follow” will let the web crawlers know and the links will not be followed. This will keep the search engines from thinking your website is spam because it has links to spam sites on it and decreases its reputation.
Construct articles that are filled with facts. When you write content that is informative, you can create a brand presence. You will be known as someone who knows a lot about your product. Your articles also add unique content to your site, which influences your SEO.
As tempting as it is to just send out the same article over and over again, this technique will backfire on you. You can use many indexes as part of your article syndication campaign. It is easy to be tempted to submit the same article again and again to the vast number of indexes out there. You cannot fool the search engines. Search engine spiders are wise to this tactic, and will lower your page rank for it.
Submit your work to blog networks, and also to article directories. Blogging is very popular nowadays; if you can work your way into a niche, you can build your website’s traffic. Each article should include all relevant details to ensure that readers will be able to locate your website and blog.
Blog Networks
You should submit as many articles as you are capable of writing. If blogging is your primary marketing method, then pay attention to how often you post articles. If you want to promote a single keyword, you must submit lots of articles that contain it. If your keyword is competitive, you must submit at least five articles to the directories and ten to public blog networks. To get a fairly high ranking, you must then create 50 posts for private blog networks.
When writing articles, you must be original. Don’t be afraid to share who you are in your writing. If you are unique, your readership will grow.
Article marketers that are successful have used their own voices when they write their articles. If you want to build web traffic and online business, you cannot write in the dry style of academia and the corporate world. While quality is the most important thing, how you write (your tone) is crucial as well.
Make articles that can help people with issues that they have. If your article actually addresses an issue that your reader has been wondering about, he or she will surely seek your advice in the future.
Know your audience before beginning to write. If you’re posting on casual blogs, make the content short and sweet. To get your articles onto professional sites, they must be longer and contain well researched content.
Your article should make your visitors go on to the next step in the process. Most readers do not expect a solution that is reached through a series of short steps; they understand that the article is just the starting point. Before beginning to construct the article, make sure you know the next step your readers will be directed toward. Fold that into the piece and pull them to your sales funnel, offering even better things down the line.
Stay within 3-5 sentences in every paragraph, and make sure the words in your articles are numbered between 500 and 700. Many article directories use this same criteria, so adhering to it makes article distribution easier. A blog post may be somewhat shorter; keep each post between 300 and 400 words.
Do you need article ideas? Try changing the point of view of your articles. Target a more specific part of your niche, which will make things more profound. Write some tips on traveling with children for families. You could also write about traveling concerns for seniors. Solve issues that your audience niche may be experiencing so that your articles are in demand.
Marketing Methods
As explained in the beginning of the article, the concept of article advertising is really just another way to market your website and bring increased recognition and traffic your way. Traditional advertising and marketing methods can be ineffective when used on the internet and new marketing methods are being created. You can use this information to get the most out of your advertising and marketing efforts.