If you’re looking for a fresh and useful way to boost your business online, try your hand at article marketing. When you use great content for self promotion, your readership will grow. Here you’ll learn what you need to do to begin.
Put big effort into your first paragraph. The opening paragraph of an article is the section of text that is most important to your readers and the search engines that index it. You can get their attention by putting all of the best information there. However, ensure you do not tell everything in the first paragraph. You need to keep them reading so they finish the whole article.
Get your personality into your article. Adding tidbits about your own perspective and personality is a great way to appeal to audiences. Always offer the truth and do so in your unique voice. Readers appreciate your effort and will come back more often.
Don’t overdo it on the keywords. Loading an article with keywords will turn readers away and search engines such as Google will dismiss your article as spam. Mention one specific keyword no more than five times, and you will be seen in a more positive light.
Article directories are another useful thing to include in your website. There will be a variation on the rules, dependent on which directory you are submitting to.
You can sometimes draw the interest of a reader by starting the article with a joke. All you need to do is tell a joke, but know what kind to tell. Using appropriate material is the secret to writing a great article.
Keep your articles brief and no more than 500 words, but make them interesting. Most online users have short attention spans. Get to the point quickly or you will lose them. You can always expand on the on the attention grabbing facts later in the article, so be sure to put your eye catching sentences in the first few lines.
You don’t have to put an obsessive amount of work into your article submission campaign. That said, it doesn’t take a long time either. Keep the methods you have learned from reading this article in mind, and you will soon see some great results.