Article promotion is a marketing technique that’s catching on; it involves using articles with plenty of keywords to promote your website on other sites. This is quite important because it can be a very effective website promotion formula. This article can provide you with the basics that deal with article advertising and syndication.
Offer some short reports for free as a way to get more people to sign-up for your newsletter. Regardless of who wrote the report, you can still use it as an incentive for customers to join your email list. The report should be on a topic relevant to the industry your website promotes.
Use all the tools that are at your disposal. There are quite a few out there that will send your articles to directories automatically. Most of these tools cost a fee, but there are a select few that operate for free. Look for these as a cheap way to build audience.
Make use of social media! Sites like Twitter and Facebook can be used to gain new readership. After publishing one of your articles, don’t forget to post an update to announce it and include a link. It’s a great idea to also ask them to pass on the word about your articles to their friends to grow your audience further.
Focus on the quality of your articles, not just the quantity to be successful in article submission. You will notice increased returns if you encourage visitors to return for more informative content. In the beginning, creating good articles will take time, but you’ll quickly improve, and reduce the amount of time required.
Only write in the language you are fluent in. Unless you can fluently write in a second language, do not try to market to those who speak another language. You might destroy verbs, nouns and sentence structure. You may also approach it differently and become confusing for readers.
Don’t be wordy and do your best shorten your articles and get to the point. Try to aim for around 500 words and use a witty intro to draw readers in. The faster you can gain their interest, the better. Many online users tend to have a short attention span and are constantly looking for the next best thing. Make your first couple of lines interesting to keep them engaged and then provide more information in the article.
Paragraphs should consist of 3-5 sentences, while the article should total no more than 700 words. This is the criteria that most article directories use, so following it will make the distribution of your articles easier. Blog posts are usually shorter, only having 300-400 words each.
When you write the articles for your site, make them sound like conversations with friends. This will be more fun for your reader, and will keep them interested. This can avoid a tone of condescension, and will appeal to a wider audience. Use a relaxed tone in your articles, creating conversation with the reader.
As explained in the beginning of the article, the concept of article advertising is really just another way to market your website and bring increased recognition and traffic your way. Traditional advertising and marketing methods can be ineffective when used on the internet and new marketing methods are being created. You can use this information to get the most out of your advertising and marketing efforts.