Article submission to directories is a large part of article promotion. You can use articles to draw traffic to your site and to generate some interest for your products or services. Tons of article directories don’t cost you anything, and also allow you to link to your sites as a resource. You can spin articles and submit as many times as you wish.
Make liberal use of free items. Freebies will attract new and existing customers and allow them to feel that they are getting more for the money that they have spent and will likely come back for more. If your free merchandise is branded with your logo, you also receive additional free advertising when your freebie is used by your customers. Remember to choose your products accordingly.
Set aside rigid AP style guides in favor of a conversational tone. That is going to help you make more SEO references in the blog, article or descriptions. Follow some rules, but feel free to shake things up a bit to create a personality.
Make sure your material will be relevant in the future. Avoid writing about information that can quickly change. You are going to want your readers to connect with your material at all times, even if you wrote it five years ago. New material keeps things fresh, which is a great way to hold readers.
Search Engines
It’s important to include new content regularly. Search engines have scheduling bots that determine how often to return to your site to re-index the content. Adding content often will make search engines visit your site more frequently, which means your search engine rank will go up more quickly.
Over time, you will have published many articles across the net. Keep your best articles in a visible spot on your site or consider putting together an eBook you can offer as a freebie. If you have a good eBook, it will be shared which will result in additional business for your company.
When writing articles, try to maintain your own unique voice. Adding tidbits about your own perspective and personality is a great way to appeal to audiences. You need to show honesty by producing articles in your own style. Those reading you will love your work and will be more apt to come back.
Use tools to maximize your visibility. They can submit articles automatically in bulk on your behalf. There is a fee for many of these tools, but there are some that are free. You will gain a lot of readers thanks to these free tools and services.
One tip to consider with article promotion is that you will want to send your article to directories after it has been added to your site and indexed. You will be able to get back end traffic, and the original article will show up in the indexes of search engines.
Article directories benefit those who need quality article marketing by sending more traffic toward their sites. This is an easy and affordable way to achieve success. The more you work on your article advertising campaign, the better of a chance you’ll have to be successful. There is quite a bit that goes into this kind of marketing, so use the advice from the article you read and be successful!