In terms of marketing with articles, among the simplest techniques is that of using article directories. The utility of directories lies in their ability to bring new traffic to sites. Many directories are free. Most will let you include a link within the article. Submissions are usually unlimited and you can always spin articles to help them get noticed faster.
Write content that will do well for long periods of time. Try not to write about issues that are only relevant today; keep to topics that will stand the test of time. Your readers should still enjoy an article even if it is several years old. If readers can be satisfied with older material, they are probably going to want to read more of your new material too.
It’s amazing to see how far your article goes online when you market it. This is actually good – provided the articles maintain working links which lead back to your site. Working links help search engines index a site, and they entice people to visit. Broken or missing links completely eliminate these benefits.
Your initial paragraph should capture the reader’s interest and draw him or her in. Search engines and readers think that the beginning paragraph is the critical part of your article. Including the best information in this section is a good way to grab their attention. You don’t want to tell everything at once. It is important that they continue reading the piece.
Explain your product on multiple levels within one article. For instance, if the product you are marketing is of a technical nature, then put that information in the article. At the same time, provide enough generalized explanation so that readers with less technical know-how can follow along. Addressing the needs of all the members of your audience will garner you respect and authenticity.
Article directories are another useful thing to include in your website. There will be a variation on the rules, dependent on which directory you are submitting to.
By putting your focus into a single keyword per article, you will be able to increase sales. The keyword should be included in the webpage’s title, header, sub-header and URL. Be sure to include the keyword spread out through the entire body. Your article will then be found by user generated searches, and your traffic and sales will increase.
While marketing articles tend to have a desired word count, do not obsess over word counts as you write. The author’s own mind should determine how long articles should be. Articles can be edited, and long articles can be made into more than one piece.
Article directories are used by marketers looking to boost the number of people who see their articles. Doing so is simple and free and can provide great results. The more information your provide, the more the search engines will have to help increase your rankings.