There is quite a bit to figure out on the topic of article submission, and a lot of success can come from learning these things. All kinds of information is available on this subject. Having said that, everything you learn isn’t necessarily going to be effective for your situation. The piece that follows offers lots of time-tested article promotion advice.
Always include “no follow” links within comments on your site. If someone shares spam, search engine spiders will not follow the link and it will not be associated with your site. This will keep the search engines from thinking your website is spam because it has links to spam sites on it and decreases its reputation.
Smart, ambitious marketing strategies result in articles ending up all over the Internet. This is good news, but you must have links included that take readers back to your website. Working links increase the indexing of search engines and attract new readers. Broken or missing links can harm the articles out there.
One thing you could do when it comes to article marketing is to send the article you write to directories once it has been indexed. This allows your main article to pop up in searches, plus the other articles you have listed will provide other traffic.
A good way to boost sales from your marketing projects is to focus on one specific keyword per article. Fold the keyword into the title of your article, once in the sub-heading of the piece and try to include it in the URL. Additionally, use your keyword or keyword phrase throughout the text of your article. By placing your keyword throughout your page, you increase the chance that a search engine will find your article.
Those who succeed in article promotion are able to create text which is enjoyable to read. If you want to build web traffic and online business, you cannot write in the dry style of academia and the corporate world. They bring a bit of themselves to everything they write, too.
Do not copy the norm. The most successful marketing techniques rely on creativity and uniqueness. Duplicate content checkers are getting better daily, so just running out copycat fluff is not going to help you stand out over time.
Keep your articles under 500 words and use a catchy introduction. Reel them in quickly. Readers have less of an attention span online than they do offline. Explanations are for later. The first couple of sentences need to draw them in quickly.
When thinking of topics for articles, try to write about solutions to issues that people might have. If someone finds practical value in reading one of your pieces, it is likely they will search for more of your work.
The content on your site and the topic you cover, or claim to cover, need to match up. A person who visits a site to see tips and instead finds a page filled with ads, will leave and, most likely, never return. Search engines are also capable of knowing when this tactic is being used and will start to ban your site from their listings.
Your title is of major importance. Do not expect people to read your article if the title is vague or not exciting. A title needs to be on topic and reader friendly. Readers will click on your article if the title grabs their attention.
While many of these tips have stood the test of time, some are more recent ideas that you may have not heard of before. By following the suggestions in this article, it is hoped you can begin marketing with articles or improve on your previous efforts.