Article advertising, in theory, is an easy strategy. After all, how much effort does it take to churn out an article and submit it to an article directory? After completing the process, you may figure out that it is a little more complex than you imagined. However, once you know what you’re doing, it’s a piece of cake.
Offer people an incentive to subscribe to your newsletter, such as access to a free report. The report can be written by you or a hired writer, but it will entice possible customers to sign up to get e-mails from you. Write the report on a relevant topic for your industry.
Use a call to action. Always include a call to action and an easy way to do this action at the end of each article. Your potential customers are more likely to act if you have made it easy to see how to do so.
Try to incorporate more profound parts of who you are in your article. Including aspects of your personality and originality will appeal more to your audience than a dryly written article pushing a product. Be honest with your writing, and let your own style shine through. Your readers will enjoy the personal touch to your writing and will be more likely to come back again and again.
Try submitting a ton of articles. When submitting your articles to blogs, make sure that you do so regularly. Focusing on a single keyword will require several articles built around that keyword. If you have a popular keyword, make sure you get articles employing it visible on many article directories, and even more blogs. To get a higher ranking on private blog networks, you need to make 50 posts.
Word count is important. Trust your own judgment about how long the piece needs to be. Take the time to edit your articles to get rid of any unnecessary sentences so your article is shorter.
The title is a very important part of your article. If your title does not spark interest, people aren’t going to read it. Make sure it is relevant to readers and interesting as well. They need to be told what they’ll find and why they want to read it.
Make sure your paragraphs, as well as the entire article, aren’t extremely long. Aim for no more than five sentences per paragraph and 700 words per article. Following these guidelines will net you success on most article directories. The criteria requirements for blogs is a little different, at around 300-400 words.
Writing articles is a great way to get people interested in what you’re selling. Use this advice as you work to use article submission to your advantage and make lots of sales. Becoming a great article marketer is now within your grasp.